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Websites & digital marketing services to grow your business
Our digital services include customer focused WordPress & Shopify sites, pitch perfect ad campaigns, sustainable SEO programs, time saving marketing automations and account focused CRM management.
Web Design & Development
I design, develop and optimise customer focused WordPress sites to improve the customer experience and optimises your most important marketing touchpoint. I can handle big or small updates, fix technical issues & optimise performance.
- WordPress design & development
- Squarespace, Shopify & WooCommerce
- Conversion optimised landing pages
Google Ads
Advertising on Google is by far the most effective way to reach people actively looking for your products and services. You can target your products and services directly to people searching for what you sell at a precise location, time and device. Upswing is a Certified Google Partner and expert in Google Ads.
- Google search ads
- Google shopping ads
- Google remarketing
- YouTube ads
- Landing pages
Meta Ads
Meta Ads (Facebook and Instagram) are driven by discovery. If your business is seeking to drive brand awareness, sell lifestyle products and impulse-driven purchases then Meta Ads is a great platform to invest in.
For many ecommerce brands, Meta is a primary driver of direct conversions, especially when the product is aesthetically pleasing, impulse-friendly, or supported by strong creative assets.
Email Marketing, Automation & CRM
Send beautiful emails to your subscribers with landing pages and sign up forms that make your clients take action. Automatically send personalised follow up emails to your clients based on their interactions and preferences.
- Email design, production & delivery
- ActiveCampaign CRM optimisation & management
- Marketing automation management
- Personalisation & segmentation
SEO
Search engines are now smarter in ranking worthy sites than they used to be. With over 200 signals in Google’s search ranking algorithm, it’s imperative to have the right SEO foundations and for your business to have a credible content marketing program.
- SEO Services
- On page SEO
- Link building
- Keyword Research
- SEO content marketing
- Local SEO
- SEO Audit
Analytics & Reporting
Develop and maintain a data & analytics strategy to gain actionable insights to improve marketing performance, measure ROI and drive business growth.
- Google Analytics
- Google Search Console
- Google Tag Manager
- Data Visualisation & Insights
- Measurement Strategy
- Conversion Tracking
Content marketing & creative media
I can support your visual brand and communications through the creation of a range of digital media including logos, banners, e-brochures, short videos, online forms and surveys
- Content writing & copywriting
- Video production & editing
- Digital media design
- eLearning & online course development
- Brochures, proposals & reports
Appointments, Payments & Invoicing
Acuity. Calendly. DaySchedule. With seamless client scheduling, secure payments, and workflow automation, all you have to do is show up on time. Stripe. Square. Xero. We bring everything together that’s required to accept payment, automate financial processes, and ultimately grow revenue.
- Appointment scheduling software
- Payment systems integration
- The Ultimate Guide to Scheduling
Online Courses, Memberships & coaching
Monetize your knowledge and experience with courses. Get started instantly with our AI course builder. Build branded and engaging subscription memberships that earn you recurring revenue. Build customized coaching programs with built-in live videos, calendar integrations, and collaborative notes.
Here are just a few ways I can help health and wellbeing practices
Here a few ways I can assist:
- Optimise your Google Business Profile (GBP) so people nearby find you
- Set up a customer reviews & testimonials workflow, because user generated content is vital in your customers decision making
- Refresh your current website design because first impressions matter
- Audit your current Local SEO strategy so that your business shows up on Google for people in your area
- Improve your ROI on your Google Ads campaigns
- Conduct a website ‘health check’
- Create an automated ‘Welcome..’ email series for new subscribers
- Provide critical insights on what your customers do when they’re on your website
- Provide training on how to build pages on WordPress & Elementor
- Write, design and deliver an email marketing campaign
- Conduct a client survey
- Create an engaging video
- Craft a Facebook ad campaign
- Set up and track key events (valuable user actions) on your website
