Web and digital marketing tips and insights to help you sustainably grow your business.
Here’s an incredibly helpful checklist for configuring Google Analytics 4 (GA4). I hope you find it helpful. Get in touch if you need help with your Analytics setup. Planning Checklist Website objectives have been defined Define
In the competitive world of local search engine optimisation (SEO), small businesses need every advantage they can get. One powerful tool that’s often overlooked is Schema Markup. This blog post will explain what Schema Markup is,
In today’s fast-paced digital landscape, marketing automation is no longer a luxury but a necessity for businesses aiming to stay competitive. By leveraging advanced technology, marketing automation streamlines repetitive tasks, personalizes customer interactions, and ultimately drives
In today’s fast-paced world, where time is of the essence, mastering the art of scheduling is paramount. Whether you’re a busy professional, a student juggling multiple responsibilities, or an entrepreneur striving for success, efficient scheduling can
How does your practice face the challenge of acquiring new customers? Digital marketing is an obvious potential solution. However, the time and expertise required for effective digital marketing pose another hurdle for many small and medium-sized
Ready to upswing your business? Here’s my monthly list of 10 tasks that are critical for maintaining optimal website health and digital marketing effectiveness. Here’s how it works. Read through the list and tick the Request
Backlinks to your site User signals (how long visitors stay, click through rates, etc. Citation (Directory listings, social profiles, any mentions of your business around the web) What’s on your website itself Reviews (how good they
Upswing has recently helped a number of small businesses fine tune their online marketing in order to increase website visitors, convert visitors to customers and get a clearer picture of their current customers needs. In particular we wanted to
What’s changing? Do you use google Ads? From 30 June 2022, you will no longer be able to create or edit expanded text ads in Google Ads. Your expanded text ads continue to work alongside responsive
Facebook has released its annual report outlining conversation topics that gained momentum on Facebook and Instagram, assessing the habits and interests they reflect. I’ve highlighted the two sections of the report that focused on Australia. The
Make your landing page mobile-friendly Get insights from Google Analytics A/B test your landing pages with different heading and call to actions Tighten your alignment between your Google Ads campaigns and your landing page experience
One of the key steps towards increasing your digital marketing ROI is to optimise your landing pages. And as I’ve previously written about ways to grow your business with digital marketing, it’s also an often neglected
Do you know what people are searching for when they find your site on Google? Is your site appearing for the queries that you expect? These may seem like fairly straightforward questions, however, I’m willing to
If you’re a small business owner, you know marketing has become complicated. Where are your potential customers? Google, Facebook, TikTok? It’s confusing for SMBs to know where best to focus their marketing efforts. If you’re not
A checklist for local SEO Local SEO is a strategy to connect with your local customers. Search engines like Google and Bing base their search listings on signals such as local content, social profile pages, links,
Busy SMBs under-prioritise marketing mainly because they don’t have enough time. But they acknowledge that marketing is important to meet their top priority to get more clients. How’s your business doing? Here are seven strategies you
A bit of marketing each day sends more customers your way. Here are our top 10 ways to be a natural daily marketer. Our work with clients varies hugely depending on where they are at with their
This is Aris. He’s a shoe repairer in my neighbourhood. Here he is holding a photo of himself next to billboard about him on the wall next to his shop. One of his customers made it
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