Websites & digital marketing for health & wellbeing providers.

Optimise your website, client bookings and communications to create fantastic client experiences, before and after they’ve seen you.

Websites & digital marketing for health & wellbeing providers

Digital marketing services to support your business goals

Stop wasting your precious time on tasks you don’t get paid for.

Web Design & Development

I design beautiful and responsive websites that delight your clients. I help you distill and align your key messages and use cases to create great user experiences on your most important marketing touchpoint. From redesigns to small updates, from technical fixes to performance optimisation, I can help you develop and maintain a great website.

Email, CRM & Marketing Automation

Send stunning emails to your contacts with beautiful landing pages and sign up forms that make you stand out. In addition to your e-newsletter, I will help you build, set up and maintain automated emails that automatically respond to your clients needs and interactions to create fantastic customer experiences.

Appointment Scheduling

One of most important user experiences of your health and wellbeing business is to provide a clear and smooth path to book your services online. Any friction or disruption along the way will see people frop drop off. With seamless client scheduling, secure payments, and workflow automation, all you have to do is show up on time.

Business Growth

What's your strategy for acquiring and retaining clients? Do you have clarity on how new clients discover your business? Where are they? How do you capture their attention and influence their decision making. And how do you know you're doing this effectively. These are vital questions I can help you answer and implement.

9 tasks I can help you with right now

Whether your requirements are big or small, I can help you with one or all parts of your web and digital marketing workflow.

Analytics & Reporting

Set up and optimise Google Analytics is vital to understanding your customer journey and measuring your marketing ROI

Google Business Profile

Optimising your Google Business Profile is vital to listing in Google Maps & increasing calls and visits to your physical store

Client Testimonials

Setting up a customer reviews & testimonial magnet is vital for social proof and lifting conversion rates

Privacy & Cookies

Adding a Privacy & Cookie notice to your website is vital to respecting the privacy & data security of your customers

Website Performance

Conducting a website ‘health check’ is vital to ensure your website is secure, fast & works on different screen sizes.

Attract Local Clients

Conducting an ‘on-page’ SEO Audit is vital to increasing your visibility in Google search results for local customers

Welcome Email

Create an automated ‘Welcome..’ email series is vital to create a good impression on new subscribers

Mobile Friendly Website

Making sure your website 'plays nice' on mobile is vital to the user experience of more than likely over half your website visitors.

Segment Your Contacts

Segmenting your customer database to send relevant emails is vital to sending relevant and timely emails.

Paul Gleeson - Digital Marketing Freelancer

About Upswing

Hi, I’m Paul from Upswing. I have more than 20 years experience working in web and digital marketing. I’ve helped numerous health & wellbeing practices’ create fantastic customer experiences with new and established clients.

I also work well with other small and medium sized businesses, solopreneurs, artisans and craftspeople. I work well with SMBs that believe in the power of digital, but may not have the time, resources, or expertise to execute in-house or engage an expensive agency.

I’m passionate about helping you optimise your website and  online marketing, so you can focus on your clients.

Client testimonials

"The most amazing thing about these guys is the wonderful combination of technical skill, creativity, industry experience and a down to earth approach to engaging me as a client. I've learnt heaps. Big thanks to the dynamic duo of Jo and Paul."
“Paul has been managing my Google Ads for a year now and my business has really benefited.”
"Paul was engaged by getback to undertake both SEO and SEM programs to help us increase our enquiries and bookings. Paul has managed to do what all others haven't. Increase clients through the door.'

Digital marketing and automation services for 'by appointment professionals'.

Book a complimentary chat to see how we can help you.

Is your business optimised for Local SEO? Get a FREE SEO WEBSITE AUDIT from me, a Certified Google Partner.